On this page▾
White-label voice AI lets agencies resell AI-powered call handling under their own brand. Agencies charge clients $497-$997 per month while paying a fraction of that in platform costs, creating 60-75% margins. This playbook covers pricing, packaging, client targeting, and scaling to 50+ accounts.
Why agencies are adding voice AI
The agency business model has a ceiling problem. You can only manage so many ad campaigns, build so many websites, and run so many social accounts before you hit a bandwidth wall. Adding team members eats into margins. The result: most agencies plateau at $50-80K monthly revenue.
Voice AI breaks that ceiling. It's a monthly revenue product that scales without matching headcount increases. Once you roll out a voice AI assistant for a client, the ongoing handling is minimal - but the monthly monthly revenue is major.
The revenue math
Here's what agencies are charging for white-labeled voice AI:
- ●Setup fee: $1,500-$3,000 per client
- ●Monthly handling: $497-$997 per client
- ●Per-minute usage: $0.15-$0.30 (passed through with markup)
With 20 clients on voice AI, you're looking at $10,000-$20,000 in extra monthly monthly revenue. The cost to deliver? Roughly $3,000-$5,000 when using a platform like Wave Runner that handles the system.
That's 60-75% margin on a service that nearly runs itself.
How to package it
The agencies seeing the best results don't sell "voice AI" - they sell outcomes. Here are three packages that work:
The never miss a call package - Position this as a call answering solution. "Your business answers every call, 24/7, with a skilled AI receptionist that books appointments right into your calendar." Price: $497/month.
The lead screening engine - This is for businesses running ads. "Every lead that calls gets instantly qualified and scored before reaching your sales team. No more wasting time on tire-kickers." Price: $697/month.
The full AI front office - The premium tier. "Full inbound call handling like screening, booking, follow-up reminders, and CRM link." Price: $997/month.
The white-label edge
When you white-label voice AI, clients see your brand - not the underlying platform. This matters because:
- ●It strengthens your agency's value proposition
- ●Clients can't bypass you and go direct
- ●You control the pricing and relationship
- ●It positions you as innovative and tech-forward
With Wave Runner's white-label program, your clients see your company name, your branding, and your support email. The tech is invisible.
Which clients to target first
Not every client is a good fit for voice AI. Start with these verticals:
- ●Home services (HVAC, plumbing, roofing, electrical)
- ●Medical and dental practices
- ●Legal firms
- ●Real estate agencies
- ●Auto dealerships
These industries share three traits: high call volume, high customer lifetime value, and phone calls as the primary close rate channel.
The onboarding process
Here's how to onboard a new voice AI client in under a week:
- 1.Audit their current call handling (how many calls, miss rate, average value)
- 2.Build the business case showing recovered revenue
- 3.Set up the AI assistant with their services, pricing, and booking
- 4.Run a 48-hour pilot with live calls
- 5.Present results and lock in the annual contract
The pilot is the key. When a business owner hears their AI assistant handling a real call with skill, the sale closes itself.
Scaling beyond 20 clients
Once you've proven the model with 10-20 clients, scaling is simple:
- ●Create case studies from your best-performing clients
- ●Build a set sales page for your voice AI offering
- ●Train one team member to manage all voice AI accounts
- ●Develop industry-specific templates for faster rollout
Agencies that systematize their voice AI offering can manage 50+ clients with a single set team member.
"Adding voice AI to our agency doubled our revenue in 8 months. It's the highest-margin service we offer and clients love it because it right drives their bottom line." - Digital agency founder, Florida
The agencies that move first in their market own the narrative. Voice AI is still early enough that being the "agency that does AI" is a powerful differentiator.
FAQ
What is white-label voice AI for agencies?
White-label voice AI lets agencies resell AI-powered call handling under their own brand. Clients see the agency's logo, domain, and dashboard. The agency controls pricing and keeps the margin. The underlying platform provider is invisible to the end client.
How much can agencies charge for white-label voice AI?
Agencies typically charge $497-$997 per month per client for white-label voice AI, plus $0.15-$0.30 per minute in usage fees. With platform costs running $50-$100 per client at scale, margins of 60-75% are standard.
Which industries are best for voice AI reselling?
Home services (HVAC, plumbing, roofing), medical and dental practices, legal firms, real estate agencies, and auto dealerships perform best. These industries share high call volume, high customer lifetime value, and phone calls as the primary sales channel.