Web Agent

    Your AI.
    On their website.
    Right now.

    Deploy a white-label AI chat agent on any client's website. It qualifies leads, books appointments, and answers questions — the same AI brain as your voice agents, now on the web.

    One script tag. Five minutes to deploy. No developer required.

    The Problem

    Your clients' websites
    are losing leads
    right now.

    A visitor lands on a client's site at 9pm with a question. There's no one there. They hit a contact form, wait 18 hours for a reply, and sign with someone else. The web agent is there at 9pm. It answers the question, qualifies the lead, and books the appointment — before they leave the page.

    • Available 24/7 — no staff hours, no response lag
    • Qualifies leads against your exact criteria, not generic questions
    • Books appointments directly into the calendar, in the chat
    • Hands off to a human when the conversation needs it
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    Acme Corp AI

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    Talk to an agent

    White-labeled. Wave Runner never appears.

    One Platform, Every Channel

    Same AI. Phone and web.

    Your web agent isn't a separate product bolted on. It shares the same knowledge base, the same workflows, and the same post-call analysis as your voice agents. One config. Two channels. Every lead handled.

    Shared knowledge base

    Train the AI once on your client's offer, pricing, FAQs, and objections. The same answers go to web visitors and phone callers. No duplicate configuration.

    Shared workflows

    A lead qualified on the website triggers the same CRM update, the same SMS follow-up, the same rep notification as a lead from a phone call. The pipeline doesn't care which channel closed it.

    Unified contact history

    If a visitor chats on the website and calls two days later, both interactions appear on the same contact record. Your team sees the full picture before they say hello.

    Deploy in Five Minutes

    From your dashboard to their website before the hour's up.

    No developer. No custom integration. No back-and-forth with the client's IT team.

    01

    Configure in your dashboard

    Choose a workspace, assign a knowledge base, set your qualification questions, and connect a calendar. Same flow as setting up a voice agent.

    02

    Copy one script tag

    Wave Runner generates a single embeddable script. Copy it. Send it to the client or paste it yourself. Works on WordPress, Webflow, Shopify, and any custom site.

    03

    Agent goes live instantly

    The widget appears on the site. The AI starts handling visitors. Leads flow into the same dashboard and CRM as your phone calls.

    Capabilities

    More than a chat widget.

    Lead qualification

    Ask your qualifying questions in natural conversation. Score leads, tag them by intent, and route hot leads to your CRM immediately — no form submission, no follow-up email required.

    In-chat appointment booking

    The web agent checks live calendar availability and confirms bookings inside the conversation. The visitor leaves with a confirmed time without ever picking up a phone.

    Knowledge base Q&A

    Answers questions about pricing, services, timelines, and FAQs from your client's exact documentation. Accurate, on-brand, and always available — not a generic LLM response.

    Human handoff

    When a conversation needs a person, the agent flags it and routes to live chat or schedules a callback. Visitors never hit a dead end or feel like they're talking to a wall.

    Post-chat analysis

    Every conversation is analyzed the same way as a phone call. Outcome, intent, and extracted fields write to the contact record and trigger downstream workflows automatically.

    White-label branding

    Your client's name, logo, and colors on the widget. Wave Runner is invisible. You're the technology partner they show off — not the platform you're reselling.

    1
    Script tag to deploy
    Paste it anywhere, go live instantly
    24/7
    On every client's site
    No staff hours, no response lag
    Same
    AI as your voice agents
    One knowledge base, all channels

    For Agencies

    A new line item on
    every client invoice.

    You're already running voice AI for your clients. The web agent is the same platform, deployed on their website. For agencies, that's an upsell with almost zero additional work — and another recurring line on the invoice.

    • Configure once, deploy to any client site in minutes
    • Bill as a separate web AI service or bundle into retainer
    • No new platform to learn — same dashboard you already use
    • White-labeled under your brand, not Wave Runner's

    Adding web agent to an existing voice client

    Additional setup timesame knowledge base, new widget
    ~5 min
    Additional platform costincluded in your plan
    ~$0
    What you bill the clientweb AI service add-on
    $300–500/mo
    Margin on the upsellalmost pure revenue
    ~95%

    Common questions about the web agent

    Every client website. Capturing leads. Right now.

    See how agencies deploy the web agent for every client in under a day.